ILLUSTRATION
My illustrations are spontaneous expressions of ideas, emotions, and observations. What often begins as a quick sketch evolves into paintings, illustrations, films, or mixed-media experiments. Each piece is a way of exploring and crafting ideas—transforming imagination into visual stories that reflect my passion for creativity beyond product design.
ILLUSTRATION
My illustrations are spontaneous expressions of ideas, emotions, and observations. What often begins as a quick sketch evolves into paintings, illustrations, films, or mixed-media experiments. Each piece is a way of exploring and crafting ideas—transforming imagination into visual stories that reflect my passion for creativity beyond product design.
Bathukamma painting at WeHub .
Govt of Telangana. India
The painting is Chandra Ananthuni’s rich and vibrant representation of Bathukamma festival and the cultural spirit of Telangana. Bathukamma is a floral festival, during which a beautiful flower stack is arranged in the shape of a pyramid, consisting of local seasonal flowers. Women dance around the flower stacks they made forming large circles commonly in tens to hundreds singing and dancing together celebrating life and womanhood.
PHOTOGRAPHY
Painting with light
PHOTOGRAPHY
Painting with light
Film Making
The story teller
Film Making
The story teller
My story
With over 24 years of professional experience in art, design, and creative leadership, my career has evolved across advertising, digital products, customer experience, and UX leadership.
I began my career in renowned advertising agencies including RK Swamy BBDO and Rediffusion DY&R, where I built a strong foundation in visual communication, branding, storytelling, and customer-centric thinking. I later expanded into digital product design and enterprise experiences at Cognizant Technology Solutions, before leading large-scale UX initiatives for global brands such as PayPal and eBay.
Over the years, I've grown through roles including Graphic Designer, Visual Designer, Design Producer, UX Designer, and Design Manager, giving me a multidisciplinary perspective that spans strategy, execution, leadership, and innovation. I enjoy wearing multiple hats when needed and believe that no task is too small or too big—doing what's right for the customer, the product, and the team is always my priority.
I've had the privilege of designing for and collaborating with global brands including Coca-Cola, Airtel, LexisNexis, PayPal, and eBay, creating experiences that serve millions of customers while balancing business goals with human-centered design.
Beyond UX and customer experience, I'm a lifelong artist and storyteller. I've produced and directed films and music projects, and I'm also a professional fine artist whose work has been curated and exhibited, including at WE-Hub India. These creative pursuits continue to influence my approach to design, bringing together artistic expression, systems thinking, and empathy to create experiences that are both functional and meaningful.
My story
With over 24 years of professional experience in art, design, and creative leadership, my career has evolved across advertising, digital products, customer experience, and UX leadership.
I began my career in renowned advertising agencies including RK Swamy BBDO and Rediffusion DY&R, where I built a strong foundation in visual communication, branding, storytelling, and customer-centric thinking. I later expanded into digital product design and enterprise experiences at Cognizant Technology Solutions, before leading large-scale UX initiatives for global brands such as PayPal and eBay.
Over the years, I've grown through roles including Graphic Designer, Visual Designer, Design Producer, UX Designer, and Design Manager, giving me a multidisciplinary perspective that spans strategy, execution, leadership, and innovation. I enjoy wearing multiple hats when needed and believe that no task is too small or too big—doing what's right for the customer, the product, and the team is always my priority.
I've had the privilege of designing for and collaborating with global brands including Coca-Cola, Airtel, LexisNexis, PayPal, and eBay, creating experiences that serve millions of customers while balancing business goals with human-centered design.
Beyond UX and customer experience, I'm a lifelong artist and storyteller. I've produced and directed films and music projects, and I'm also a professional fine artist whose work has been curated and exhibited, including at WE-Hub India. These creative pursuits continue to influence my approach to design, bringing together artistic expression, systems thinking, and empathy to create experiences that are both functional and meaningful.